Full transparency

We show you
everything.

No hidden formulas. No synthetic fragrances masked as “proprietary.” Every ingredient we use, explained exactly.

EWG VerifiedBiodegradableZero VOCNo Synthetic FragrancePet SafeChild Safe

Primary cleanerPlant-derived

Castile Soap

Made entirely from vegetable oils, with no animal fats and no synthetic detergents. Biodegrades completely and leaves zero chemical residue.

EWG VerifiedBiodegradable

Natural disinfectantFermented grain

White Vinegar

Acetic acid at 5% concentration kills 99% of bacteria and 80% of viruses. Safe around children, pets, and food surfaces.

Food-grade safeNon-toxic

Mild abrasive & deodorizerMineral

Baking Soda

Sodium bicarbonate, a naturally occurring mineral that gently scrubs without scratching and neutralizes odors at the source.

Food-gradeZero VOC

Antimicrobial & scentSteam-distilled botanicals

Essential Oils

Tea tree, lavender, and eucalyptus provide genuine antimicrobial properties. The scent you smell is a clean home, not a chemical coverup.

100% PureNo synthetic fragrance

Oxygen-based bleachWater + oxygen

Hydrogen Peroxide

Breaks down into water and oxygen after use. More effective than chlorine bleach on many surfaces with zero toxic residue.

EWG VerifiedNon-chlorine

Descaler & brightenerFermented fruit

Citric Acid

Derived from citrus fermentation. Dissolves mineral deposits, soap scum, and hard water stains without harsh chemicals.

Food-gradeBiodegradable

What we never use.

Non-negotiable exclusions from every Pura Casa clean.

✕Chlorine bleach

✕Ammonia

✕Synthetic fragrance

✕Phthalates

✕Formaldehyde

✕Triclosan

✕Quaternary ammonium

✕Sodium lauryl sulfate

✕Parabens

✕Petroleum distillates

✕2-Butoxyethanol

✕Phosphates

We show youeverything.